PA Sport acquires iKnowledge
2 June 2006 - PA Sport has agreed to acquire UK based sports media technology company iKnowledge Ltd in a deal that will see the iKnowledge name and service portfolio promoted world-wide as part of PA Sport, the world's leading sports information provider.
Since its inception six years ago, iKnowledge has developed a series of innovative data-driven products for the broadcast, betting and gaming markets. Their automated TV graphics systems for entertainment of sports betting have become recognised as the next-step-forward in technologies to attract and engage audiences.
The acquisition of iKnowledge will allow PA Sport to provide a new portfolio of end-to-end data and graphics solutions for broadcast platforms, whether TV or PC based. By combining research and development resources, customers of PA Sport's existing data capture and data feed services will see enhanced agility and speed-to-market for broadcast and betting services.
Chris Buckley, Managing Director, PA Sport said "We are delighted to announce the acquisition of iKnowledge. The company is a perfect fit for the global ambitions of our sport information business. iKnowledge is already a byword for innovation in the UK broadcasting sector. With the resources of PA Sport behind it we can now take their cutting edge solutions into new territories and the new markets to serve the growing digital audience".
Nick Bryan and Kevan Moretti, Founders, iKnowledge commented "It's a great combination; PA has a global reach and scale to accelerate both the domestic and international expansion of the iKnowledge business. It's been an undeniably attractive match for both companies and our customers. We believe we have a partner in PA Sport that is committed in sharing our ambition to develop new products and to promote the adoption of our services into new markets".
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