Horseracing is an excellent product for mobile TV. The sport of kings is a winner on this viewing platform for a number of reasons:

• Bite-size - the mobile TV audience is interested in short, compelling content that can be viewed on the move. A horserace takes between one and three minutes, and therefore is perfectly suited to the mobile viewer


• Compelling content - for horseracing fans, racing footage is must-see content and they are willing to pay a premium price to see it. Racing UK’s content is the cream of British racing, which is regarded as the best quality in the world. This is demonstrated by the success of the Racing UK TV channel, and its existing broadband and mobile services in the UK


• Large volume of discreet events - with an average of over 10 races per day, Racing UK provides a regular stream of high value content in discreet packages. Licensees have the opportunity to place a live stream of the Racing UK TV channel onto their mobile network or portal which will stream all the races currently broadcast on Racing UK:
  • As a live linear stream of the existing Racing UK television channel direct to mobile users
  • As an edited version of the live television channel enabling the creation of an as-live and/or on-demand service

Agreed contracts are valid from now until end of May 2007.

Available in all territories outside the UK and Ireland.